About Us
We started with this company with a simple goal: To help people make better decisions with technology.
We design and build user-centred web solutions with the care and technical rigour that turn ideas into reliable, high impact products, always focused on delivering clear, measurable value for every client.
Umar Yunis-Guerra
Co-Founder & Lead Analyst
With 5 years experience as an Analyst and having led teams of Economists in a variety of policy areas, he brings a wealth of knowledge in Data Analysis and Visualisation Techniques, allowing us to maximise Data Insights.
Zain Yousaf
Co-Founder & Business Director
With 4 years commercial experience within the petrochemical markets, he brings deep insights into Business Management and Customer Service, enabling strategic decision making and long term client relationship growth.
Our Values
Innovation
We constantly seek new ways to solve problems and improve our solutions.
Integrity
We operate with honesty and transparency in all our interactions.
Excellence
We strive for the highest quality in everything we do.
Collaboration
We believe in working together to achieve the best outcomes.